To Beijing 2008 Olympic Games China shoes market
And of the Beijing 2008 Olympic Games is near, more and more Chinese customers take part in all kinds of sports, competition sports gradually become the industry part cannot lack in common people’s life, the shoes market will become larger and larger. In addition to the urban residents professional requirement sneakers propulsion, daily even sports projects, clients jogging at top city as started already showing their professional requirement. National biological consumption, medium, low tourist sneakers will gradually formed a new requirements.
1. Chinese sports present situation, the shoes market
China is the largest sports shoes production bases in the world, the most famous international sports shoes brand has settled in China. Perfect shoemaking production chain, good production organization ability, reduce the cost of labor and adept mechanic, all of the above conditions every merchant great temptation. At present, more seductive condition is the vast Chinese market, will before the 2008 Olympic Games. Mature adidas, sports Nike, fashionable fabrics, these are famous sports shoes brand image in China. In China the customer’s eyes the image of the company is a mature man, Nike is a young athletes, Nike has more market share in China than adidas inland, and most users think lining of brand image spokesman lining. Imagine compared these brand extensions of the Nike like athletes, he take pyramid image promotion strategy, which means that the tower to national tip top athletes and teamwork spirit, can save the NBA league team, until offset basketball activities, including the common experience basic four grade in the whole sports market. The number of outstanding athletes are least, but they have strong radiation intensity. Nike brand image promotion more success, no doubt, so Nike shoes is the most popular in China, for example, Nike’s classical style jordans shoes Nike shoes, Nike dunk, air force, air Max is an especially popular experience.
2. Influence of Beijing 2008 Olympic Games enterprise market mode
And of the Beijing 2008 Olympic Games is near, more and more Chinese customers take part in all kinds of sports, and professional requirement competitive equipment is advancing. Even my daily exercise projects, clients jogging at top city as started already showing their professional requirements. It may seem from the future development circulation, shoes market will be more fractionized subdivision, which not only involves newly developed market, brand concentration comparative relatively low, but also contains the original professional market, completes the training in the blank shoes, fractionizing service crowd, the first-class specialized products will be filled. Chinese homemade sneakers should stand on this basis for customers and then develop professional products in different sports, will make persistent income with increase customer’s professional slope. Meanwhile, as market competition, whether China homemade despise more sneakers enterprise can grasp the market subdivision of the process, with more professional product certification, and produce classical style shoes like Nike Jordan shoes, Nike shoes, Nike dunk, the air, the air of the Max, they finally key with international brand competition for Nike and adidas. Internationalization granted more challenges China domestic enterprises, internationalization is not as simple as export commodities, or set the monopoly stores in overseas, but need enterprise storage from the international team quite a number of aspects.
3. Influence of Beijing 2008 Olympic Games of sci-tech contents of sneakers products
Some domestic sneakers enterprise go product configuration is not reasonable, “to change greatly, no matter”, really lead the innovation science and technology “products. For example, “Hongxingerke” first detrusion “GDS reduce display system”, “four function system” waiting “GDS Hongxingerke display system is reduced,” “” personal research function system, its performance absolutely comparative belle international brand such as Nike and adidas. In addition, the company had to mention that anta who used his practice, verify the innovation science and technology must lead industrial development. “blade Anta cooperate with the Chinese leather and shoemaking build “the Chinese academic circle academia shoemaking sneakers technology research center”, aims to recuring academe’s authority’s powerful technology, the flat roof, improve sneakers measurement level, and do some useful shoemaking industry development, China can make more and more research and production. Today’s current has the same quality products more and more serious, who can keep ahead of technology and to provide suitable products, actually, he will like best. In addition, sports shoes production needs to improve vocational ability of competitive sports, accompanied by lowering the cost requirements, provide bargaining sneakers products.
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